To correspond with her TIME “100 Most Influential People” cover, Beyoncé
releases her heartrending visual to “Pretty Hurts.” The “Drunk in Love”
singer portrays the role of a beauty pageant contestant through
documentary style cinematics, unmasking impractical societal standards
of beauty. She invites viewers into the demoralizing side of beauty
pageants, while draped in her notorious “Miss 3rd Ward” sash. Through
tactful imagery, Beyoncé exposes the harsh realities of eating
disorders, diet pills, and the desire for external perfection. Her
vulnerability shifts into themes of self-empowerment when she ruptures
the trophy display at the end of the video, symbolizing that self-worth
cannot be validated with physical keepsakes.
In an interview with Vulture, “Pretty Hurts,” director Melina Matsoukas revealed the concept behind the visuals:
“She told me what she wanted to do with the pageant world and I obviously like to take it there. I was like, Lets get into the toxic world and what we really do that is so damaging to ourselves, and use it as a microcosm for our society. Obviously, those ideas don’t just live in the pageant world; they live in our world. And that’s what the song is about.”
In Beyoncé’s noble pursuit to improve female morale, she wants to
know how you define pretty. Join the conversation by uploading a photo
or video to Instagram tagged #WhatIsPretty. Relish in the visuals below and visit WhatIsPretty.com for additional details.
Morganne Nikole
Original Article Published at Saint Heron: http://bit.ly/1vftmKn
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