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| Image: Sterogum |
YouTube is currently in a major licensing dispute after many
independent labels, including Domino and XL, refuse to sign up for it’s
new subscription service. These holdout labels include artists such as
Adele, The xx, Tyler, the Creator, Radiohead, M.I.A. and many, many more
indie favorites.
According to Financial Times,
YouTube has announced that videos affiliated with these labels will be
removed from the platform “in a matter of days.” However, in an updated Rolling Stone
report, YouTube reps deny the “mass cull,” ploy, suggesting that
indie-label networks are making these accusations as a negotiating
tactic. Rather, the rep stated that YouTube would block content from
unsigned labels, in certain countries, as part of predetermined contract
agreements.
YouTube, plans to join competitors by offering an ad-free streaming
service that allows users access to it’s musical database on desktop and
mobile devices. BBC reports
that the added subscription-based features will bring its music
partners new revenue streams in addition to the hundreds of millions of
dollars Youtube already generates for them each year.
Since YouTube was attained by Google in 2006, the company has paid
out more than $1 billion to the music industry through licensing deals
that allow rights holders to take a share of its advertising revenues.
YouTube’s global head contact Robert Kyncl told Finanical Times that the number will double with the implementation of YouTube’s new service.
As the disputes continues to unfold, YouTube is actively striving to
achieve a 100 percent success rate for their newly enhanced musical
experience. Stay tuned for more information to unfold.
Morganne Nikole
Saint Heron: http://bit.ly/1kOouDa
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